Business Photos: Options & Tips

“I’m ’bout to call the paparazzi on myself!”

Jay-Z

I knew the importance of a professional photo but I didn’t completely understand until I was asked for one and couldn’t deliver immediately. If you are business owner, blogger, writer–whatever your profession is…my best advice is to keep an updated, professional photo ready.


Headshots vs. Portraits

Headshots are generally close-up photos of your head and shoulders. You are looking at the camera and should appear confident and approachable. This type of photo can be used for business cards, corporate or business pages, branding, and professional websites such as LinkedIn.

Portraits are artistic and provide more range. Full body photos, close-ups, and 3/4 lengths are great options for portrait photos. Similar to headshots, portraits can be shot in studio or on location. They, too, can be used for marketing, website photos, and social media sites.

I prefer a portrait.

Tips

A crisp, white, collared shirt was my first option but that’s not really me unless its paired with a black skirt on the 4th Sunday. If you’ve ever been in a church choir you know exactly what I mean.

“Show your personality” was the best advice I received. So, I paired a blue, plaid blazer with a 2pac graphic tee. Professional and edgy. Emphasis on the edgy. I’m a writer. I’m not running for mayor.

However, if you work in a corporate setting, I suggest corporate attire. Wear what you would to an interview or to meet a potential client.

Now that the hard part is out of the way, here are a few tips to make your photo session a breeze.

  1. Rest. Photo sessions are hard work. Especially if you plan to change locations and wardrobe. Also, you don’t want to look like you partied hard the night before.
  2. Makeup. Be yourself. If you’re known for a red lip, go for it! Just don’t over apply. If necessary, consult with your photographer and a makeup artist.
  3. Hair. This is touchy. I’m a proud dread head who loves big curly hair. It depends on how I feel that day. Do what you feel and lay your edges.
  4. Posing. Practice. Wing it. Whatever. Relaxing is most important.

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